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Paulo Farine
Paulo Farine
Empreendedorismo e geração de renda própria
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Empreendedorismo and generation of proper income
Automatically translated into English thanks to WorldLingo
Competent entrepreneur is that one that he knows to be personalista and he does not make the name of the entity biggest that its proper

A funny Land, the companies move, the entities and the people if they transform. Nothing more natural. Thus it comes happening in the Third Sector already has some time. The institutions if had given account of that it is not only enough to have physical space and collaborators, but are necessary to be present in the virtual world.

The construction of a focado efficient site in being an important communication channel with its stakeholders becomes necessary, given, still, to the scarce spaces destined to the Third Sector in the media.

Diverse entities if had given account of this new reality, as the Union of the Companies of Countable Services in the State of São Paulo (Sescon-SP), that recently it placed in air a new virtual page. The Milk Drop, headquartered in Santos (SP), also estreou its new site has some months and still it works continuously to strengthen this tool.

It has organizations as solo Atlantic Bush, that alavancam preservation campaigns using the site with ability, and the Clickarvore, that is a program of promotion and forest restoration where using of the Internet they can clicar gratuitously and donate a tree per day. Since August of 2000, year of its creation, until October of 2007, 10.968.471 dumbs of native species had been donated.

The site registers peaks of 12 a thousand clicks per day. Beyond collaborating for a better world, the tool is excellent a half one of consolidation of the institucional image and conquest of new adepts of the cause.

The possibilities are infinite, however, it has some aspects that this virtual window for the real world must possess to be efficient. They see to follow.

Objective, but attractive content
the abrangência and the power of the Internet as media, linking and conjunction with the real world can pass unobserved or visas superficially. It is common that the ideas for the assembly of a site stop to flow the first scribbles after, situation also found in the enterprise environment.

It seems a difficult mission, but one becomes easy when one understands the process of construction of a site and the way as to take it has advanced it. A simple analogy of the problem is enough to help in the first step.

An event carried through for a ONG imagines, without importing the reason. It thinks about the amount of people who are in contact with the organization. It perceives the amount of information that enters and leaves that environment by means of colloquies, photographs, videos, opinions.

This is the result of the physical contact in the real world that never will be substituted. In the virtual way, however, this experience can be repeated innumerable times per day, for the moment or thousandths of second. Optimum E is that everything this can be registered, mensurado and improved.

The virtual visitor wants to have a so rich experience how much the actual one. It can be interested itself for diverse aspects of the entity, as ideal, objective, infrastructure, description, necessities etc. The clarity, the cohesion and the depth of the information are basic, but they must come folloied of attractive resources as photos, videos and graphs. Beyond, it is clearly, to open a way for the diffusion of notice, research and ways of contact.

The important one is to imagine that, as well as the actual event, the fan of possibilities that enrich the virtual contact it can be until more including. It is to go beyond the gates of the ONG, leaguing itself it other organizations and professionals who defend the same ideals, focus or field of performance.

Parodiando Drummond: João loved Teresa who loved Raymond whom he loved…. The scholars affirm that we are only the five people of contact of any another one in the face of the Land. The public-target of the entity can be close or far, but it only goes to find it will have a connector link between the people and the subjects for which they are interested themselves, that is, the content of the organization.

Therefore, it is important that the site also contains notice, that can be copied of journalistic vestibules or the page of other entities. Many make use of terms of copyrights that allow the copy, since that cited the source.

Design: good, pretty and for all
disposal of content of site is always question delicate, therefore is necessary to understand functioning of web and as the people think who that way pass, in order to arrest the attention of the same ones. This order is on with design and diagramming.

Without these two organizacionais tools, you are welcome advance to have a good content. The pages of the site cannot visually be tiring, but they must awake interest. It treats itself to standardize the site, giving an easily identifiable identity for internauta in the next visits.

Differently of what many think, valley the penalty to follow standards and conventions in the assembly of a site, therefore these characteristics are predefined on the basis of real experiences. Many accesses are only for getting basic information, as address, telephone and email of the entity.

It prefers a layout light and that it has uniformity (use of the same symbols? icons, traces, colors, sources, graphs), images of quality, visual identity and hierarchy. Another tip is that blank space is not information lack, but rest for the eyes. The important one in this complex called world Internet is to be objective to such point that the visitor does not spend time trying to understand the site, but goes direct to the subject that it looks, without exhausting its attention.

An intelligent mechanism is to keep the content most important (soon, menu and main substance) in it sings left superior in the 750 an limited area 420 x pixels (unit of digital measure). For two reasons: because it is the area preserved in any resolution of screen and is where the eyes more are supported during a navigation. To use of this criterion does not mean to be equal to the others, but to be accessible and of easy understanding.

The animation is the success or the ruin of a site, being sufficiently argued its inclusion on account of its proliferation in recent years. They bother very when they compel internauta to wait its end to have access the content. Or when they are blinking to the side of a text that we try to read. On the other hand, the animation is indicated in infográficos, sites of e-learning (education for the Internet) and presentations.

In the Internet, that is an organism? living creature? , we have diverse nuances of visualization, since the configuration of the computer, passing for the mobile devices until the access to the deficient ones. The visualization of the site must be democratic, taking care of to all, taking in account the accessibility and the usability.

The Consortiun (international agency that searchs an Internet democratic) recently opened an office in diverse Brazil and placed to the disposal texts in Portuguese with the objective to spread out the knowledge to a bigger number of people. It is the indication here.

Links
www.clickarvore.com.br
www.gotadeleite.org.br
www.sescon.org.br
www.w3c.br
www.youtube.com

10 basic tips
Lodging? It uses suppliers reliable, that have reputation in the market and they in such a way give to security and stability to it in the lodging as in the email service. Currently, a professional lodging varies between monthly 18 R$ and R$ 30. Care with very cheap suppliers, that can be in the exterior, therefore causes slowness in the access to the site or uses machines caretakers who do not offer security to the data. The cost in the development is proportional to the lodging, because who is it goes to keep the initial investment.

Register of domain? In Brazil, the NIC.br is the responsible entity for the register of domínios. To register and to manage a domain it is necessary gratuitously to get a ID (identification) with password in the site Registro.br. It prefers that the ID is on to the entity. It is common sites to be moored the desenvolvedores or suppliers because of the register of the domain.
It always uses the DPN (domínios of first level)? .ORG.BR? e has as second option? .COM.BR. Nowadays, internautas already knows to distinguish well what she is company and what it is an organization of the Third Sector. To get the register, it is necessary to send the statute of the entity for the NIC.br.

Tools for donations? The use of e-commerce can be a way of captation of resources, either by means of donations, adoption of attended or venda of products of the ONG in a virtual store. The market, some more expensive and others exist diverse solutions in nor in such a way. The way of PagSeguro payment it UOL is an interesting tool, therefore it simplifies the installation of the system and counts on the credibility of a reputation supplier. Many still have fear to make electronic payments; the ones that makes it, prefer to use the great commercial sites or banking institutions.

Directed contact? It is a way to show as the organization is structuralized. Important to direct the contact for the correct person, including a field of subject in the contact area (financial, administrative, captation of resources, voluntariado etc.).

Room of the press? Press releases (texts that they say of the actions and activities of the entity) is excellent tools of information to the media, but it is good for asking for the previous cadastre of the journalist to liberate its access. A good decision, in case that it has existing resources, is to contract an agency specialized in press assessorship, that will make the relationship with the media in the spreading of the actions of the ONG. A bank of images also is important tool, but it needs to have photos of all the detached people to grant interviews.

Multimedia/videos? To place a video in a site demands a knowledge that nor always is to the hands. The Youtube is optimum and more easy half of publication, beyond being a spreading tool. It generates one script (code) to be inserted in any site. The tip to awake the attention of internautas is to place institucional and didactic videos on action, campaigns, parties and events. Basic: it does not use extensive videos very; they must have in the maximum two or three minutes, or, if less possible.

Google Maps? This tool disponibiliza one script that it can be inserted in any site, of preference in the contact area. Beyond being very simple to operate, it offers a virtual map that it details as to arrive at the ONG.

Surrounding administrator (back office)? To have an surrounding administrator of the biggest autonomy to the organization to manage the content of its site, being prevented the necessity to contact the desenvolvedor whenever to need to make an update. Some solutions are available in the market that allow to control text, images, links, agenda, downloads and contacts of any on machine to the Internet.

Rendering of accounts and reports of managemental activities/? No place is better of what the Internet to insert these public acts, that certify the transparency and the seriousness of the entity. A dedicated space to this in the site can be created, with the available reports for download in format pdf.

Spreading? All want to be in the top of the Google. But, in if treating to subjects of common interest, the Third Sector finishes competitive as the enterprise way. Most correct it is the act of contract of a company specialized in Marketing of Otimização in Buscadores (MOB). The practical one of MOB is always if modifying, had to the proper rules of the buscadores, that try to prevent the delivery of indesejados or dangerous results to its users.

A cheaper solution consists of optimizing the code of navigation of the site to facilitate the indexation in the buscadores. It prevents redirecionamentos, use of word-key in the headings, names of images, leaving the possible maximum of the information in text form, and not in animações or data base.


Marcio Reviewed
Zeppelini Filantropia - OnLine - nº166

September 20, 2008 | 10:37 AM Comments  0 comments

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