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Paulo Farine
Paulo Farine
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Negocios Sociais – Uma Nova Economia
Translations available in: Portuguese (original) | French | Spanish | Italian | German | English | Swedish | Russian | Dutch | Arabic

Social businesses? A New Economy
Automatically translated into English thanks to WorldLingo
For Anamaria Schindler - Economic Value

the idea of that a social project can become one (good) sustainable business new, controversial and is still little debated. The social businesses are born with a clear, allied social mission to the production of economic value.

It is the inverse logic of a trend brought for the world-wide movement of corporative social responsibility, where the companies search to produce and to be competitive in the market being incorporated corporative practical traditional social practical values and to its already.
Instead of developing a good product, to become competitive with it e, then to unite social values, the social business promises already to present to the consumer a product that, since its conception, incorporates the social dimension and promises economic development.

It is clearly that many must think that this is not possible. Moreover, it has the ones that think that it cannot be competitive. That is what we will have to test and to prove.

In the practical one, this already happens here exactly in Brazil and other parts of the world. A national example that is giving certain is the Association of Small Agriculturists of the City of Brave (Apaeb), that it mounted a unit of sisal improvement, that later if became a plant that today uses more than 800 people.
The Apaeb produces and commercializes carpets, carpets and other products of sisal. To each year, it exports about US$ 3 million. Somebody could think this of a small Association, a ONG of the interior of the Bahia, when it was established at the beginning of years 80?

It is not an easy way. One of the main necessities of the social businesses is an excellent performance in the planning, in the production, commercialization and general development of the business. E this can be obtained and be learned.

A chance of a good planning of a social business can start through the Enterprising Prize Social Ashoka - McKinsey, a competition of business-oriented plans for organizations of the civil society (without lucrative ends) that they develop social businesses.

Such organizations, as well as the Apaeb, possess the business as cerne of its activity. They have as objective the economic development of the communities with that they work. This means that such organizations generate resources to cover its operational costs, income for its beneficiaries, its inclusion in the productive chain and improvements for all the community. They are organizations that stimulate the local production, the conscientious consumption, the ambient preservation, the shared generation of wealth, the respect to the diversity, the equality of chances and the social inclusion.

The problem of the sustentabilidade of the non-profit organizations is old. During many decades the ONGs had passed for all type of difficulty in the chain of dependence of captation of resources and external sources to that they were submitted.
Many still live this drama daily, but others start to tread a proper way of prescription generation. Most innovative they are being born to be sustainable? that is, already they are born with a social business.

While many initiate such businesses with the intention to generate income, some already also possess other objectives. One of most important is to be able to open chances of work for the people of the communities that take care of.

As already Muhammad Yunus said, creator of the Grameen Bank: If you need a job, you create a job.

To learn to plan and to execute a business already is a challenge. But, a still bigger obstacle will be to fortify the social values of the business, to communicate them and to make with that the consumer, back in the tip, has conscience of them.
To support the mission social of a business will be the main challenge. If looser, will be able to indicate ways for a socially responsible economy.

Link: http://blog-ae.blogspot.com/2007/01/negcios-sociais-uma-nova-economia.html

September 2, 2008 | 8:49 PM Comments  0 comments



Fundo do BID e World Vision trazem um aclamado modelo indiano de combate à pobreza para o Brasil
Translations available in: Portuguese (original) | French | Spanish | Italian | German | English | Swedish | Russian | Dutch | Arabic

Deep of the BID and World Vision they bring one acclaimed Indian model of combat to the poverty for Brazil
Automatically translated into English thanks to WorldLingo
The north-eastern project of Brazil is based on the well-succeeded experience of the Hand in Hand, a ONG of the south of India.

A model of combat to the poverty that helped hundreds of thousand of resident poor women in the agricultural zone of India to establish microcompanies will be exported to the northeast of Brazil, where more than the half of the population lives in situation of extreme poverty.
The methodology developed for the Hand in Hand, a headquartered not-governmental organization in the Indian state of Tamil Nadu, will be used in a Deep project financed for the Multilateral one of Investments (Fumin) of the Inter-American Bank of Development and for the World Vision Brazil (World-wide Vision).

The Hand in Hand (HiH) aid women of the agricultural zone to establish groups of mutual aid, providing to them to access the professional qualification, commercial programs of alfabetização, microcredit and contacts. In three years, it took care of the 310,000 customers more than, concentrating itself in chaste members of historically disfavored (dalits).
The groups of mutual aid of the HiH are generally composites of 12 the 20 women who receive aconselhamento on as to join saving, that is the first step for the attainment of access to the credit. The ONG also offers intensive courses of reading, writing and Arithmetic, basic slight knowledge of commercial administration and accounting and vocational and enterprise qualification.
Until the moment, the women of the groups of mutual aid of the HiH had initiated 168,000 microcompanies.

The ONG works in narrow contact with companies and governments, that use people enabled for the HiH or contract its microcompanies as supplying of good or services.
The model of the Hand in Hand offers many valuable lições for Latin America? , the leader of the team of project of the Fumin said, Svante Persson. One of its main strong points is that it combines with effectiveness assistance technique, commercial access the financing and contacts. Moreover, it reached an enormous scale in a surprising short period, what it is a crucial factor for a country of continental ratios as Brazil.?

The project financed for the Fumin and the World-wide Vision will involve a net of at least 50 ONGs, cooperatives, associations of small companies and northeast financial institutions of 10 states of Brazil, that will use the model of the HiH to help about 50.000 people establishing small groups to work in chances of income generation.

The Fumin, a deep autonomous worker managed for the BID, will contribute with US$ 2,5 million for the project. The World-wide Vision, that is filiada to the humanitarian organization Christian World Vision International, will contribute with the equivalent the US$ 3 million, with support of the Brazilian agency for development of small companies SEBRAE.
The World-wide Vision comes working north-eastern of Brazil since 1975, helping poor communities to execute programs of local development and to take care of of the attendance of essential necessities as clean water, feeding, basic attendance of health, education and generation of income.

The Fumin supports the development of the private sector in Latin America and the Caribbean, with emphasis in the microcompany. Depending on the result of the project in Brazil, the Fumin can come to take the model of the HiH for other countries of the region.

Source: http://www.iadb.org/NEWS/articledetail.cfm?artid=4701&language=Po

to know more on the HiH has access: http://www.hihseed.org/
World-wide Vision: http://www.visaomundial.org.br/visaomundial/

September 2, 2008 | 8:32 PM Comments  0 comments



Congresso discute Objetivos do Milênio e sustentabilidade
About this event: 1 Congresso Nós Podemos Paraná

Translations available in: Portuguese (original) | French | Spanish | Italian | German | English | Swedish | Russian | Dutch | Arabic